Zapier

Overview

Use Empfio's webhook events as Zapier triggers to automate any workflow — send a Slack notification when a booking is made, add a row to Google Sheets for every new lead, sync contacts to Mailchimp, and more.

Available trigger events

Event	When it fires
`lead.created`	A new lead is captured from any channel
`lead.status_changed`	Lead status is updated (e.g. new → booked)
`booking.created`	An appointment is confirmed
`booking.cancelled`	An appointment is cancelled
`conversation.escalated`	The AI agent escalated to a human

See Webhook Events for the full payload format of each event.

Setup

Step 1 — Create a Zap in Zapier

Go to zapier.com and create a new Zap
For the trigger, choose Webhooks by Zapier → Catch Hook
Zapier will generate a unique webhook URL — copy it

Step 2 — Register the webhook in Empfio

In Empfio, go to Settings → Integrations → Webhooks
Click Add webhook
Paste the Zapier webhook URL
Select the events you want to trigger on (e.g. lead.created, booking.created)
Click Save

Step 3 — Test the connection

Back in Zapier, click Test trigger
In Empfio, perform the action that fires the event (e.g. have a test conversation that creates a lead)
Zapier should detect the incoming webhook payload
Continue building your Zap — add actions like "Send Slack message", "Add Google Sheets row", etc.

Example automations

Trigger	Action	Use case
`lead.created`	Add row to Google Sheets	Keep a running log of all new leads
`booking.created`	Send Slack message	Notify your team about new appointments
`lead.created`	Add subscriber to Mailchimp	Automatically add leads to your email list
`conversation.escalated`	Send email	Alert you immediately when a customer needs human help
`booking.cancelled`	Update Airtable record	Track cancellation reasons

Payload format

Zapier receives the same JSON payload documented in Webhook Events. The data object fields are available as Zapier data points for mapping to your action steps.

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